St Ives Silver, as its name suggests, are a jewellers based in St Ives. With the decision to open an additional retail outlet in Truro (the first one can be found in Lemon Street market) we were asked to do a site survey to the new premises in Victoria Square.
Using their existing logo, we came up with a layout for the outside fascia. This involved using an aluminium tray to the existing fascia and brushed steel finish composite flat cut letters attached to the tray face.
In addition to this we refurbished the hanging sign that was left there buy the previous occupiers and installed a mirrored finish logo to the inside of the premises. This is situated behind the counter and is a real focal point when clients enter the jewellers.